13:40-15.18 Advertising; identification of licensee

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HOME INSPECTION ADVISORY COMMITTEE ADMINISTRATIVE CODE

NEW JERSEY ADMINISTRATIVE CODE TITLE 13 CHAPTER 40 SUBCHAPTER 15

Section 13:40-15.18 – Advertising; identification of licensee

(a) The following words and terms, when used in this section, shall have the following meanings, unless the context clearly indicates otherwise:

“Advertisement” or “advertising” means an attempt, either directly or indirectly, by publication, dissemination, solicitation, endorsement or circulation in print or electronic media to induce a person to enter into an agreement to accept home inspection services.

“Electronic media” includes, but is not limited to, radio, television, telephone, facsimile machine, computer, and the Internet.

“Print media” means newspapers, magazines, periodicals, professional journals, telephone directories, circulars, handbills, fliers or other publications, the content of which is disseminated by means of the printed word.

(b) All radio and television advertising by a licensee shall include the name and license number of the licensee.

1. The name of the licensee;

2. The words “Home Inspector License Number” or “Home Inspector Lic. #,” followed by the license number of the licensee, which may be either the entire “GI” number (for example, 24GI000xxx00 or 24GI00XXXX00) or “GI” followed by the licensee’s three- or four -digit license number (for example, GIxxx or GIxxxx); and

3. The business address of the licensee, including the street name and number. Post office box numbers shall not be used as a form of business address.

(d) All advertising records shall be retained for a period of one year from the date of the advertisement.

(e) A licensee whose name, business address, or license number appears or is mentioned in any advertisement shall be presumed to have caused, permitted, or approved the advertising and shall be personally responsible for its content.

(f) All commercial vehicles used by a licensee shall be marked on both sides with the following information:

1. The name of the licensee in lettering at least one inch in height;

2. The words “Home Inspector License Number” or “Home Inspector Lic. #,” followed by the license number of the licensee, which may be either the entire “GI” number (for example, 24GI000xxx00 or 24GI 00XXXX00) or “GI” followed by the licensee’s three- or four -digit license number (for example, GIxxx or GIxxxx) in lettering at least one inch in height; and

3. The name of the owner or the lessee of the vehicle and the municipality from which the licensee practices or where the licensee has a principal office in lettering at least three inches in height.

i. Where available space for lettering is limited, either by design of the vehicle or by the presence of other legally specified identification markings, making strict compliance with (f)3 above impractical, the size of the lettering shall be as close to three inches high as is possible within the limited space, provided the information required is clearly visible and readily identifiable.

(g) All business correspondence and stationery, such as letterhead, business cards, pre-inspection agreements, and home inspection reports, of a licensee shall display:

1. The name of the licensee;

3. The business address of the licensee, including the street name and number. Post office box numbers shall not be used as a form of business address.

Last Revision Date: 1/6/2020

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